About myself

Hi there. I am Giuseppe (@giusec).

I am Italian. I am 45 46 47 48 49 50 now 51.  I spend most of my life between London (where I live with an amazing woman, the best AR marketer in the Data Centre space) and Milan, where my girls Asia & Maya live (the best marketer and Maya are featured on the photo on top). Note: that was pre-Covid time.

I am a marketer, too. Today I lead Branding, LeadGen and Product Marketing for Rock Content, a leading enterprise content marketing SaaS. I teach marketing and strategic narrative at General Assembly and I am ofter a guest lecturer at UK and USA Universities and Business Schools. Finally, I’m a global marketing speaker and writer too.

I am a vagabonder and a blogger. I started blogging in the first years of 2000, on public platforms (Splinder), writing about travelling and daily life (short story of my blog is explained here). Then I moved to the heavy-coding Movable Type platform. I finally switched to WordPress 6 years ago. A couple of notes about this blog’s technology are listed here and here. Details about my WP host provider are here. Old archives (in Italian, folks) can be found here.

I’ve been travelling for business and leisure in my last 25 years. I’ve lived in Sicily, Milan, Austin, and now London. Yet, I have barely touched ground of 10% of known countries around the globe. The goal is to double in the next 10 years, Covid permitting. I love sailing and hiking; I’ve recently hiked Las Torres del Paine and Mt. Fitz Roy in Patagonia.

It is rumoured I’m allergic to garlic and social media stars, but that is largely unconfirmed. It is confirmed instead that I am deeply allergic to right-wing folks and Tories.

Content Marketing Across Borders is my professional blog. I write on LinkedIn too. My professional profile can be found here.

And of course, all views on this blog are my own.