Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big…
Category: Business
Marketing Technology Market Landscape
Interesting map. Via MarTech VB. Meet the interactive Marketing Technology Market Landscape: Martech VB https://t.co/R06TXqEKsd — Giuseppe Caltabiano (@giusec) December 10, 2015
Sharing Economy and Marxism
List of contents focusing on Sharing Economy and Marxism, for future thoughts… Sharing Economy shams… (Salon, link) The Sharing Economy: Capitalism last Stand? (OurWorld, link) The collaborative Economy (OuiShare, link) Marx, Capitalism and the Sharing Economy (Investian, link) On the Sharing Economy (Contexts, link) Report: Sharing is the new Buying (Jeremiah Owyang, link)
Marketing Analytics and Metrics
A couple of interesting links to better investigate the topics. The comprehensive guide to Content Marketing Analytics and Metrics [Pawan Deshpande, Curata, link] Social Advertising Cheat Sheet [Newscred, link]
When Global beats Local
This is so sad. Global beats Local, one more time. Hopefully @SABMiller will preserve the little jewel @MeantimeBrewing. @SABMiller enters UK craft beer market acquiring @MeantimeBrewing (hopefully they’ll preserve this little jewel…) http://t.co/0YOAeHcPva — Giuseppe Caltabiano (@giusec) May 15, 2015