From one of the many presentation at CMWorld 2017. In the end, it’s not the years in your life that count. It’s the life in your years.
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Top 25 Masters of Multichannel at #CMWorld 2017
Just got a mention as one of the “Top 25 Masters of Multichannel at CMWorld 2017”. Marketing’s best minds tackle intelligent, omni-channel content for the enterprise. Interesting. Here.
Why Enterprises need a Content Marketing Platform to address content chaos
I have been designing content marketing strategy in large B2B enterprises for the last few years. If I have to list the top challenges I have had with its implementation there is no doubt that the first was a missing Content Marketing Software Platform. Other major challenges were, in order: 1) setting up proper analytic and 2)…
LinkedIn’s Sophisticated Marketer’s Podcast with Jason Miller
The podcast is public and has been shared everywhere across business social media – mostly Twitter and LinkedIn. I already wrote about the interview and the conversation we had, in my behind-the-scenes post. Now the podcast is public. You can download it here. Love Jason’s podcast summary. Listen in on the Conversation as Giuseppe and…
Sophisticated Marketers? The podcast
In a few hours I will head to LinkedIn’s London office to record The Sophisticated Marketer’s Podcast with my friend Jason Miller. It will be a lot of fun!