#CMFF (Content Marketing Fast Forward) is just around the corner. A great European Content Marketing event, with 2 awesome content marketing speakers (Joe Pulizzi, CEO of CMI, and Doug Kessler, founder of Velocity).
My profile is live (in Dutch). I will be presenting one of the 3 Content Marketing cases. I will be sharing best practices in B2B content marketing, with emphasis on integration of content, PR and social; and in addition real cases from large B2B enterprises. Specifically, you will get 3 takeaways from my session:
- Insight on a transformation from a traditional marketing to a modern content marketing strategy in a large B2B firm;
- Case history on a seamless integration of content, social media and PR with a complex martech infrastructure;
- The challenge of going with pilots. Highlights, lowlights and lesson learned.