The Difference between Outdoor Billboards and Content Marketing


Did you know that Sao Paolo (Brazil) and Grenoble have banned those hateful billboards and outdoor advertising? Vermont, Main, Hawaii and Alaska are also billboard-free. Tehran, New York and Paris are discussing the possibility to follow the path of these cities. This article from the Guardian represents a good reference.

Take a look at this post from¬† @dougkessler. He lives in London, as I do. And Milan, where I’m from, was (is) the kingdom of those huge¬† building-sized billboards.

And I hate those obscene adverts, too. It’s all but content marketing; it’s pure interruption. And unfortunately, no way to individually opt out…

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