The Difference between Outdoor Billboards and Content Marketing

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Did you know that Sao Paolo (Brazil) and Grenoble have banned those hateful billboards and outdoor advertising? Vermont, Main, Hawaii and Alaska are also billboard-free. Tehran, New York and Paris are discussing the possibility to follow the path of these cities. This article from the Guardian represents a good reference.

Take a look at this post from  @dougkessler. He lives in London, as I do. And Milan, where I’m from, was (is) the kingdom of those huge  building-sized billboards.

And I hate those obscene adverts, too. It’s all but content marketing; it’s pure interruption. And unfortunately, no way to individually opt out…

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