The last talk of the year


Yesterday I gave my last public talk of the year. The fourteenth. Interesting event, organized by Figaro Digital in London, with known brands – Heathrow Airport, British Library, Shazam – and excellent speakers. Strong consumer focus and very UK centric. I was one of the few reps of B2B marketing. Maybe the only guy talking about content strategy (missed the afternoon sessions, so it might not be the case).

14th December, instead, it will be all dedicated to B2B and content. I will get interviewed by Jason Miller and we’ll record a podcast for his “Sophisticated Marketers” series.

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