Interesting piece from Forbes about Sprinklr, promising social media company. Interesting ’cause I’m directly involved with some the stuff that the article mention…

But that’s sometimes what it takes to land an account. Sprinklr nabbed manufacturer Schneider Electric from Salesforce in late 2015 by proving itself more nimble. It got Schneider up and running on WeChat, a hugely influential social network in China, in a matter of weeks.

Interesting also the fact that most of the content marketing companies we’re in contact with consider Sprinklr as a potential competitor (space between content and social media players is significantly blur). And for this reason the integration between platforms is still a nightmare.

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