One of the reasons of my move from a tech brand to NewsCred was the opportunity to be exposed to the strategy behind thousand different content marketing programs. Well, maybe not really thousands, but definitely enough to satisfy my curiosity. This week I have been visiting a few of the customers whose programs I will…
Tag: Asia
Explaining complex US concepts
On vacation. Miami. Tried to explain to Asia, turning eleven in a few weeks, what a US outdoor mall is (note: in Milan or London we go shopping in city centres) and I felt confident about my clarification until we were at the mall. – So, now it is clear what an outdoor mall is here…
Liverpool
My participation as a guest speaker at the CMO-CXO event in Liverpool is now confirmed. And the page with the description of plenary sessions is now live. Funny enough, I will bring Asia and Maya with me. They are now 10 and 8. I have no babysitter in London. The event organisation is helping me…