Dear Barclays, I have tried. I have tried desperately to be your customer. I had an endless patience. But now, it’s over. I’ve tried switching Bank. From Lloyds. Three calls. Several tweets. Some DMs. Three appointments. You made the switch so difficult and complex, than I decided to give up. I’ll go to another Bank.…
Tag: Barclays
The pursuit of client engagement. Two cases of poor prospect management.
From my (privileged) position at the company I work for I can see daily efforts to engage clients via complex marketing techniques, and a sometimes obsessive attention to client and prospect engagement, via social and off-line mechanisms. So I pay a lot of attention to my role as a customer – and the way B2C…