B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)

Market wallpapers

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts,  samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…

Podcast: How Schneider Electric Builds Content Marketing Around Big Rocks

I already wrote about my new podcast – FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Well, here is the summary. And the podcast, in case you have some time for listening B2B content marketing stuff. We flagged down Giuseppe Caltabiano after we saw this story in Contently about Schneider Electric’s B2B content marketing…

Content Marketing is a lot of fun

CMFF, the speakers!

Content Marketing is literally transforming my daily routine. And it’s not just about all emails I get daily from field marketers who want to receive our new internal Content Marketing newsletter. It’s not about the company leaders who contact me to secure that the Marketing Automation pilot in country X will get my support in…