“Big Rock” content in a nutshell

Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big…

Content Marketing & the “Thanksgiving analogy”

Note – header image is from Jason Miller blog/book “Welcome to the Funnel”. Thanksgiving is now approaching and marketers on the other side of the Atlantic (my side is the European) are ready to take a break, turn their brain off for a few days and stop thinking about marketing, content & ROI. Well… ever…