Have you already seen the new Alitalia brand? Made of Italy. Yes. And the new re-branding campaign? The beginning of a new journey. They say. The new look is chic, stylish and sooooo Italian (sorry, multiple “o” are mine), someone else writes. Italy is the embodiment of beauty, warmth, passion, hospitality and a way of life.…
Tag: Branding
Presenting Marketing to M&A experts
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my…
Content Marketing Strategy
The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most…
Pulse
Just published a first article on LinkedIn Pulse – a replica of the one published in July by Brand Quarterly and a way to support my coming speech at Brand2Global Conference. “Marketing lessons from one of the major M&As in the energy and technology sectors” by @giusec on @LinkedIn https://t.co/OTJRJVM2fX — Giuseppe Caltabiano (@giusec) September…
2015 Brand2Global London, the agenda
Here we go. The agenda is out! My speech is on the Conference list, first page! Spectacular Lineup Of Top Global #Marketing Experts Announced For #Brand2Global; Early Bird Discount Expires July 31 http://t.co/EYENUw5wnj — Brand2Global (@brand2global) July 2, 2015