The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
Tag: Conferences
#CMWorld 2017 Speakers
#CMWorld 2017 speakers. All together. In one photo.
B2B Marketing Challenges (notes from the CMA’s Digital Breakfast)
From the B2B Digital Breakfast, hosted by CMA (Content Marketing Association). The full post is here. August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. The last person to…
My slide deck for the Annual Content Marketing Summit
“It’s not the best content that win: it’s the best promoted content”. Content Distribution and Amplification have a critical role in Content Marketing Strategy. My presentation summarizes the steps to define a proper distribution and amplification strategy for your content, with examples and best practices from a large enterprise. Via SlideShare.
Speaker at Content Marketing World 2017!
Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most…