Only one day to go before Thanksgiving and marketers on the other side of the Atlantic (Europe is my side) are ready to take a break, turn their brain off for a few days, spend valuable time with their families and stop thinking about marketing, content & ROI. Wait a moment… ever heard about the…
Tag: content marketing power law
Your content should hit “home runs”
First relaxing weekend after months. Sitting on my sofa and watching London’s fall shi##y weather. Reading some great posts too and looking for some inspiration for my next speech at Festival of Marketing. The best, from @DougKessler and @StatusPage.io about content marketing “home runs”. Great concepts that represent a different perspective of the same concept, vs the…
B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…
Why not all content performs the same: the Content Marketing Power Law
Few days ago, someone in my division requested a blog life analysis. She said, her objective was understanding trending performances and what the average blog post life is. Based on results, her plan was to improve engagement repurposing and repromoting content once the average blog post life was at the end. I don’t think that looking at an average blog life is…