Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post…
Tag: content marketing strategy
For the first time ever I have been invited as a guest speaker by a University. Specifically, the London South Bank University. I will be introducing Content Marketing Strategy at the ‘Emerging Issues in Marcomms’ module, which is part of the MSc Marketing Communications course. I have been speaking so many times, and I’ve been in front…
5 things I’ve learned at SMXL 2017
First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of…
My deck at #CMWorld 2017
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
#CMWorld 2017 Speakers
#CMWorld 2017 speakers. All together. In one photo.