Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub. We all know how blur is the…
Tag: content marketing
#CMWorld 2017 – the Recap of Recaps
I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are…
My deck at #CMWorld 2017
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
#CMWorld 2017 Speakers
#CMWorld 2017 speakers. All together. In one photo.
B2B Marketing Challenges (notes from the CMA’s Digital Breakfast)
From the B2B Digital Breakfast, hosted by CMA (Content Marketing Association). The full post is here. August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. The last person to…