B2B firms tend to be concerned that their solutions aren’t attracting enough for content marketing – but only if the approach on doing content marketing is wrong in the first place. So how to transform your marketing strategy from a traditional to a modern and successful model aligned with growth and business goals? This can…
Tag: content marketing
Content Marketing Strategy
The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most…
Digital Marketing 2016 Europe
I have just accepted to be part of the speaker pool at the Digital Marketing 2016 Europe Conference from Frost & Sullivan in Portugal on 25-27 January 2016! Specifically, I will attend one panel session (Ask the Experts! Panel Discussion – Modelling a Modern Marketing Organisation ) and I will lead one formal speaking session…