I am writing this post with Gutenberg, the new WordPress’ Medium-like editor. Now a plug-in, the plan is a full integration with WordPress 5. Well, I’m probably not doing justice to the new editor saying that it’s just like Medium. It’s much more, thanks to the concept of the blocks – you can learn more about the blocks, here.…
My deck at #CMWorld 2017
The deck of my presentation at CMWorld 2017. And the script, via LinkedIn.
Content Marketing Strategy series for large B2B and B2C enterprises
Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The…
One more piece of the B2B Content Marketing Strategy series
A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for…
Sophisticated Marketers? The podcast
In a few hours I will head to LinkedIn’s London office to record The Sophisticated Marketer’s Podcast with my friend Jason Miller. It will be a lot of fun!