Only one day to go before Thanksgiving and marketers on the other side of the Atlantic (Europe is my side) are ready to take a break, turn their brain off for a few days, spend valuable time with their families and stop thinking about marketing, content & ROI. Wait a moment… ever heard about the…
Tag: Content
Integrated Live: some tweets
I am so glad that my talk at Integrated Live matched people’s expectation. Next week I’ll slightly change topic and I will talk about going global at NewsCred’s #ThinkContent event. Fantastic talk from @giusec at #IntegratedLive on content marketing. Now questioning what our Big Rock is!#digitalmarketing — Lauren Matless (@Wolirraw) November 16, 2016 @giusec advises…
B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…
Charge 2016
A few tweets from Charge 2016. Great experience, awesome speakers and organisation and a magic location. Next @Engerati interview is @giusec from @SchneiderElec. Are there any #branding lessons to learn from B2C markets? pic.twitter.com/ZPXaAdynMu — Katie Dicker (@Katie_Engerati) September 19, 2016 “The difference between traditional marketing and content marketing, is that content marketing is ALWAYS…
Content Marketing & Sailing: the lesson from North Sails
Finally, summer time! Best time for sun, beach and relax. For some of us, time for sailing. I’ve spent the last two weekends sailing in Newport, Rhode Island, on the Atlantic coastline. Newport, the recognised sailing capital of the States (not to be confused con Newport Beach, CA). One of the best 50 places for sailing…