Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

Market wallpapers

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI,┬áMarketing Insider,┬áContent Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in…

Newsletter is (still) the force that feeds the entire Content Ecosystem

Love this chart. It comes from Contently’s blog post where Content Strategist’s EIC explains the reason of a recent re-design. And it clearly shows how the newsletter is (still) the force that feeds the entire content ecosystem: Same concept here: This may seem incredibly obvious, but a lot of brand publishers fail to develop a…

Those who tell the stories rule the world

The first time I saw this quote I was attending Contently‘s session last September at the Social Media Week in London. It was slide 0 of their presentation. I forgot it for a while, then it came back to me few months later, when I discovered this beautiful TED video. It’s an Hopi American Indian…