Content Marketing Strategy series for large B2B and B2C enterprises

Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases. Here is the latest list: Step 1: The…

One more piece of the B2B Content Marketing Strategy series

Market wallpapers

A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for…

Why your Company needs an Editorial Board to empower its Content Strategy

Editorial boards are an old tradition at newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in content marketing strategy. The post “Why your Company needs an Editorial Board to empower its Content Strategy” explains why and how to set up central and local editorial…

B2B Content Renaissance?

Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February…

The Role of Pilot Programs in Global Content Marketing

Just posted The Role of Pilot Programs in Global Content Marketing on LinkedIn Pulse. Which is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016. Planning to dissect the main post in several other more detailed sub-posts, to take a…