Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February…
Tag: Jason Miller
Behind the scenes – Recording the Sophisticated Marketer’s Podcast with Jason Miller
The importance of Creativity and Pilots untied from Corp schemes and boundaries
Sophisticated Marketers? The podcast
In a few hours I will head to LinkedIn’s London office to record The Sophisticated Marketer’s Podcast with my friend Jason Miller. It will be a lot of fun!
The last talk of the year
Yesterday I gave my last public talk of the year. The fourteenth. Interesting event, organized by Figaro Digital in London, with known brands – Heathrow Airport, British Library, Shazam – and excellent speakers. Strong consumer focus and very UK centric. I was one of the few reps of B2B marketing. Maybe the only guy talking…
Big Rock, the final post
Final post is now live, on LinkedIn Pulse. Some rewording and new samples (eg. VMware) added to the first draft.