Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post…
Tag: London
Southbank
Integrated Live post-event report
Integrated Live has published a post-event report. It’s here, in case anyone want to take a look. Integrated Live: post-event report
The end of Punk
The sad story of Punk, that has become mainstream in 2016
B2B Content Marketing Strategy: a Guide in 10 Easy Steps (updated version!)
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…