Two great days of meetings here in NY. Met our CMO and first class marketing partners. This is becoming very exciting. Yesterday I had a dinner with a bunch of marketers and designers; had a chat with a designer who spent 11 yrs. in Microsoft and gave a lot of funny anecdotes on Steve Ballmer…
Tag: Marketing
Mergers, Acquisitions and Good PR: Marketing Lessons from the Airline Industry
M&A and PR. Lessons from the Airline industry: Thinking the Ink.
Try working from the café this week
Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred…
Using social for M&A communications
We decided to use social media for both internal and external communications on Day 1, in addition to other channels. You might remember that “Day 1” is the way we call the day when the acquisition will be formally announced. We use SocialCast, internally. VMWare SocialCast is a social network and collaboration tool for the…