On my way home

Back from a great meeting in Rhode Island, where we nearly completed our 2017 Content Marketing planning. Lot of excellent ideas and innovation. Only one negative thing, this. Just back from Rhode Island where we had our 2017 #contentmarketing planning sessions. Lot of great ideas and fun! #LifeisOn @SEDataCenters pic.twitter.com/Pp4Fbqveyk — Giuseppe Caltabiano (@giusec) November […]

November travel diaries

Totally jetlagged but hungry like a wolf (only old guys like me can recall the title of a song, here), sitting in a grill in South Rhode Island (not to be confused with North Rhode Island, please) among partying youngsters, eating crab cakes and working on last details of this week meeting. It will be a great […]

Podcast: How Schneider Electric Builds Content Marketing Around Big Rocks

I already wrote about my new podcast – FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Well, here is the summary. And the podcast, in case you have some time for listening B2B content marketing stuff. We flagged down Giuseppe Caltabiano after we saw this story in Contently about Schneider Electric’s B2B content marketing […]

FIR B2B podcast: How Schneider Electric Builds Content Marketing Around ‘Big Rocks’

My new podcast is live! It’s my interview for FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Had great time answering Paul and David’s questions about Content Marketing in B2B and my 1 year content strategy experience with Schneider Electric.

Content Marketing podcast on FIR B2B

It’s Friday, sunny, 30 degrees, on the edge of a bank holiday and long weekend for almost all Londoners (I represent an exception, since I am working for a global org), and with most of the people I know still in vacation and sending photos and memories from beaches and seas. Instead, I just completed […]