The new podcast from Elliot Polak with my interview is now live! We have discussed about Content Marketing in B2B, its challenges, integration of content-social-PR, the best social media platforms, how a global model works and how to succeed. Thanks, Elliot. It was a very pleasant chat. :)
Tag: Social Media
Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps
This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in…
Masters & Mavericks podcast
I have been invited today by Elliott Polack at “Masters and Maverick” podcast, to talk about Global Marketing, Content Marketing and Social Media in B2B. It has been a very pleasant chat. I will post the podcast as soon as available, on this blog.
B2B vs. B2C Marketing: is there really a divide? (Script)
Note. The post below is the script of my presentation at #UtilitiesSocialMedia Conference. It’s nothing more than a collection of articles, posts, reports – and some personal thoughts. I have listed some of the original resources at the bottom of this post. It’s clear that there are some significant differences to be addressed in the…
My Opening Remarks for #UtilitiesSocialMedia: the Script
Social Media For Utilities Is Becoming Indispensable. If your favourite fries aren’t crisp enough, social media offers ways to lodge a complaint to your favourite fast-food – and get a response – while you’re still in the shop. If the fashion site wants you to know that blue is the new black, it can flood…