I have just accepted to be part of the speaker pool at the Digital Marketing 2016 Europe Conference from Frost & Sullivan in Portugal on 25-27 January 2016! Specifically, I will attend one panel session (Ask the Experts! Panel Discussion – Modelling a Modern Marketing Organisation ) and I will lead one formal speaking session…
Tag: Social Media
Marketing lessons from one of the major M&A in the energy & technology sectors (the full post)
Published on LinkedIn Pulse, here. Acquisitions and integrations How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms…
Pulse
Just published a first article on LinkedIn Pulse – a replica of the one published in July by Brand Quarterly and a way to support my coming speech at Brand2Global Conference. “Marketing lessons from one of the major M&As in the energy and technology sectors” by @giusec on @LinkedIn https://t.co/OTJRJVM2fX — Giuseppe Caltabiano (@giusec) September…