This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…
Tag: Strategy
#BrandTLG
Ready to go tomorrow with the first of my 2 Marketing Conferences in London (the second in October). Everything is ready for my speech tomorrow at #BrandTLG #MnA #Marketing #Branding #Strategy @ThoughtLeaderGl pic.twitter.com/G6C7rusJ9Q — Giuseppe Caltabiano (@giusec) April 22, 2015
11 days left
Only 11 days left to the Strategic #Marketing & #Branding Forum where I’ll present Marketing for M&A @ThoughtLeaderGl http://t.co/QE4xUn1UbL — Giuseppe Caltabiano (@giusec) April 13, 2015
Quote/1 – Strategy & Communism
This is old. But I love it and I will copy it here, one more time. Two years ago. Leadership Team meeting of the company I’ve worked for – British engineering giant, once quoted at the London FTSE 250, now with a French ownership. The President, a veteran leader, to a (less veteran) member of…