B2B vs. B2C Marketing: is there really a divide? (Script)

Oranges and apples in a row.

Note. The post below is the script of my presentation at #UtilitiesSocialMedia Conference. It’s nothing more than a collection of articles, posts, reports – and some personal thoughts. I have listed some of the original resources at the bottom of this post. It’s clear that there are some significant differences to be addressed in the…

My Opening Remarks for #UtilitiesSocialMedia: the Script

Social Media For Utilities Is Becoming Indispensable. If your favourite fries aren’t crisp enough, social media offers ways to lodge a complaint to your favourite fast-food – and get a response – while  you’re still in the shop. If the fashion site wants you to know that blue is the new black, it can flood…

#UtilitiesSocialMedia

Preparing last things for the Social Media in the Utilities Sector Conference where I will be chairman on Day 1, in addition of being speaker on Day 2. It will be 2 intense days! SMi’s #UtilitiesSocialMedia will open its doors 11 April – Join this year’s key speakers at https://t.co/MOI0epHWiV pic.twitter.com/VBBHy47GLc — SMi Utilities (@UtilitiesSMi)…