Writings & Podcasts - vagabonding. marketing. tales.

Trying to collect and list all posts, articles, podcasts, content published in the last few years. (Endless) work in progress.

Content Marketing Across Borders

My marketing blog with focus on Global Content Marketing, Digital Marketing, Global Marketing.

Articles and posts on LinkedIn

My author page on LinkedIn.

Content Marketing and Social Media

[Article] Mentioned as one of the “Top 25 Masters of Multichannel at CMWorld 2017”. Marketing’s best minds tackle intelligent, omni-channel content for the enterprise. Via SimpleATeam. Here.

[Blog Post] The post I published on NewsCred’s insights a few months ago (Hot to Create Personas and Map Content to the Buyer Journey) has now been published by Twitter Business’s blog. Here.

[Blog Post] Wholesale Ecommerce Websites: Myths and Musts from 50 Merchants, Marketers & Influencers in Online B2B (via Shopify Plus)
[Blog post] 8 Questions to Answer Before Launching a Global Content Marketing Strategy (via NewsCred blog)

[Blog Post] How to Create Personas and Map Content to the Buyer Journey (via NewsCred’s Insight Blog)

[Podcast] LinkedIn’s Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano

[Blog post] How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy (via NewsCred’s Insights blog)

[Blog post] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x (via Contently’s Content Strategist blog)

Content Marketing & Sailing: the lesson from North Sails (Blog)
How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x (Content Strategist)
Content Marketing is NOT a Campaign (LinkedIn)
Content Marketing Strategy in a large B2B enterprise: a guide in 10 Easy Steps (LinkedIn)
How to develop a Content Marketing Strategy for a B2B firm (LinkedIn)
Content Marketing M&A on the rise in 2016 (LinkedIn)
Content Marketing and the “Thanksgiving analogy” (LinkedIn)
“Big Rock” marketing content in a nutshell (LinkedIn)
Convergence of Brands and Media: 4 industry trends to watch (LinkedIn)
Why Blogs are still at the core of your Content Marketing strategy (LinkedIn, Global Business Intelligence)
10 Great Content Marketing blogs (LinkedIn)
Content Marketing, Media and Organizations – How 2016 might look like (LinkedIn)
Frost & Sullivan Digital Marketing – key findings from B2B marketers. Link is here.

Content Marketing and Social Media – Podcasts

[Podcast] LinkedIn’s Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano
FIR (For Immediate Release) Podcast, where I have been interviewed on the Content Marketing program that I am currently running for Schneider Electric. The full story has been covered on my post published by Contently Content Strategist in June 2016 (How Content Increased the Effectiveness of our B2B Enterprise Marketing by 3x)
Master & Mavericks, Podcast. The podcast from Elliot Polak with my interview can be found here. We have discussed about Content Marketing in B2B, its challenges, integration of content-social-PR, the best social media platforms for B2B firms, how a global model works and how to succeed.

Content Marketing and Social Media – Some Press (in Dutch)

There’s enough crappy content. Time for Quality and Strategy (brandnewjourney.nl)
#CMFF: 10 reasons why you are [still] not successful content marketing (marketingfacts)
Content Marketing Fast Forward: what have we learned? (committedtocontent)

Influencer Marketing

Mergers & Acquisitions / Marketing for post-Acquisitions

Marketing and Technologies

How Content Marketing and New Technologies are transforming B2B marketing models (LinkedIn)

Blogging