There is a clear evidence of the symbiotic relation between content marketing and influencer marketing. Whenever you will define your content marketing strategy, it will not be complete if a solid influencer marketing strategy is not in place. As Ted Karczewski (@TeddyHK) mentions in his blog series about 2016 marketing trends: Up until now, marketers…
Category: Marketing & Comms
Speaking at Mktg Conferences in 2016
Finally taking some time to finalise my participation to some of next year Marketing Conferences as a speaker. Here is the updated list. With the exception of the event in Amsterdam, where I will discuss marketing role in post-acquisitions, I will focus on Content Marketing & Social Media. Digital Marketing 2016 Europe, Frost & Sullivan…
New posts and articles
Just uploaded on the blog a few posts published in the last 3 weeks on Pulse. Content Marketing M&A on the Rise in 2016 How to develop a Content Marketing Strategy for a B2B firm 10 Great Content Marketing Blogs Also, sent a new article to Frost as a preparation for my speech at the…
10 Great Content Marketing Blogs (and 1 Blog Reader)
Based on a recent post from Content Marketing Institute (CMI), a new research from Orbit Media’s – the second annual survey of 1,000 bloggers – and some common sense, blogs might be considered as a seasoned content platform, but are far from extinction. In fact, CMI’s 2016 B2B Benchmarks, Budgets, and Trends report found that…
Content Marketing (& Publishing) M&A on the rise in 2016
It’s that time of the year. Marketing predictions are flowing through the Internet and Content Marketing is not an exception. Not surprisingly Content Marketing Institute includes “Content Marketing M&A” as one of the major trends for next year. “Robert (Rose) and I (Joe Pulizzi) expect the momentum of mergers and acquisitions to continue to increase in 2016…