B2B firms tend to be concerned that their solutions aren’t attracting enough for content marketing – but only if the approach on doing content marketing is wrong in the first place. So how to transform your marketing strategy from a traditional to a modern and successful model aligned with growth and business goals? This can…
Category: Marketing & Comms
Content Marketing Strategy
The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most…
Digital Marketing 2016 Europe
I have just accepted to be part of the speaker pool at the Digital Marketing 2016 Europe Conference from Frost & Sullivan in Portugal on 25-27 January 2016! Specifically, I will attend one panel session (Ask the Experts! Panel Discussion – Modelling a Modern Marketing Organisation ) and I will lead one formal speaking session…
Marketing lessons from one of the major M&A in the energy & technology sectors (the full post)
Published on LinkedIn Pulse, here. Acquisitions and integrations How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms…
Pulse
Just published a first article on LinkedIn Pulse – a replica of the one published in July by Brand Quarterly and a way to support my coming speech at Brand2Global Conference. “Marketing lessons from one of the major M&As in the energy and technology sectors” by @giusec on @LinkedIn https://t.co/OTJRJVM2fX — Giuseppe Caltabiano (@giusec) September…