Just got my VISA from the Nigerian consulate. Few hours after the email announcing that the Show I was going to attend has been postponed because of the centenary celebrations – supposed to be known since hundred years, correct? But now, lots of other things to do. Preparing first marketing plan for Day 100 of…
Category: Business
Try working from the café this week
Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred…
Day 100
While my passport is flying to the Nigerian consulate in Rome, I am spending three days in London for a new integration meeting. Day 1 is definitely over and we’re now shifting to ‘Day 100’ integration plans. Integration is in progress and there are not so many details I can share, at this stage. Bit…
Lost in translation
In meeting in Paris since Monday, mostly closed in a room in a fancy hotel at La Defence. Yesterday I spent some good time with a colleague from Singapore; she is actually responsible for marketing operations in AsiaPac. We exchanged some business stories. Then we ended up discussing the acquisition, and finally the conversation moved…
M&A and branding
Second day in Paris, to review branding guidelines and migration, after the acquisition was completed last week. We are moving at the speed of light, but at the same time we want to avoid any branding-related disasters. Yesterday full day non-stop 8 hours meeting with all stakeholders presenting branding history and overview. By end of…