On my way home

Back from a great meeting in Rhode Island, where we nearly completed our 2017 Content Marketing planning. Lot of excellent ideas and innovation. Only one negative thing, this. Just back from Rhode Island where we had our 2017 #contentmarketing planning sessions. Lot of great ideas and fun! #LifeisOn @SEDataCenters pic.twitter.com/Pp4Fbqveyk — Giuseppe Caltabiano (@giusec) November…

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now…

Global Content Marketing, work in progress

Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing. In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing…