Ready to go tomorrow with the first of my 2 Marketing Conferences in London (the second in October). Everything is ready for my speech tomorrow at #BrandTLG #MnA #Marketing #Branding #Strategy @ThoughtLeaderGl pic.twitter.com/G6C7rusJ9Q — Giuseppe Caltabiano (@giusec) April 22, 2015
Tag: Acquisitions
Marketing & Acquisitions
Here is what I presented last week in Italy: Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.
Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)
In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes,…
#GlobalSummitMD 2015
Short Q&A and a description of the speech I am going to present at Global Summit – Marketing & Digital next week in Lazise (Garda – Verona), Italy, is now available on line (in Italian). See my last tweet. Description of the session I’m going to present at #GlobalSummitMD is now available on-line http://t.co/HWpO1TBrBn @GlobalSummit014…
Marketing for M&A, my next speeches!
And so 2015 has just started and is already taking an unexpected path. After +one year of experience in the M&A post-acquisition field, I am ready to share my full experience with all marketers and professionals in the M&A sector, marketing and branding around the globe. I will be presenting “Better Together. Integrated Campaign and…