Just discovered that I’ve been mentioned in the latest PR released by Frost.
Tag: content marketing
How Content Marketing and New Technologies are Transforming B2B Marketing Models
My new article has just been published on Frost & Sullivan Quarterly Digital Marketing Bulletin! How Content Marketing and New Technologies are Transforming B2B Marketing Models. You can read the full post here. And I will present the story behind the post at next Frost Digital Marketing Forum – Portugal, Jan 2016.
The Convergence of Brands as Publishers
Writing some notes about the evolution/convergence of media and brands, based on market observation, readings and direct testimonials – like the one seen at NewsCred #ThinkContent session in London one month ago. Interesting topic, a blog post might follow. Publisher/Brand industry shift was predicted yrs ago. Now is real thing & today conversation proves it…
My Content Marketing home
I moved to my current position only 3 months ago. Since then, I have been in contact and personally met leaders and individuals from NewsCred, Contently, Percolate, Kapost in London and US, for what concerns all Content Marketing strategy and plans I’m finalising here. I met Traackr, Augure, (soon) Onalytica – for what concerns the…
Content Marketing & the “Thanksgiving analogy”
Note – header image is from Jason Miller blog/book “Welcome to the Funnel”. Thanksgiving is now approaching and marketers on the other side of the Atlantic (my side is the European) are ready to take a break, turn their brain off for a few days and stop thinking about marketing, content & ROI. Well… ever…