And so 2015 has just started and is already taking an unexpected path. After +one year of experience in the M&A post-acquisition field, I am ready to share my full experience with all marketers and professionals in the M&A sector, marketing and branding around the globe. I will be presenting “Better Together. Integrated Campaign and…
Tag: Marketing
2015 Global Summit Marketing & Digital
First news of 2015: I will be presenting my experience of marketing campaign & communications for a big tech M&A at the 2015 Global Summit Marketing & Digital taking place near Verona, Italy, in February. Details soon!
A new start
Eight months passed from the day of the acquisition, and ten months from the time I’ve started my adventure as one of the marketing leaders of the integration team. It was one of my best professional choices. Ever. Few weeks ago I accepted a new position as Vice President for a newly created division within…
Hannover
One full day at the Hannover Messe, the world’s most important Industrial and IT Show. Of course in Hanover. Of course in Germany. Live coverage on Twitter. After only 3 months here are our combined @InvensysOpsMgmt & @SchneiderElec solutions for process automation #HM14 pic.twitter.com/8ypQIg9ZvA — Giuseppe Caltabiano (@giusec) April 7, 2014
Acquisition: update
The integration plan just goes ahead and the first outcome is reflected on the company’s financial results, announced few weeks ago to the investor community, here. Brand migration projects have started and social media channels are following a common joint plan with the objective of being aligned until a final migration will occur. Day 100…