Short update on Events where I will be presenting in 2015. Next one just in 20 days from now! Topics: #marketing #marketing-strategy #M&As #post-acquisitions #integrations #digital #social #companyculture I addition, I have created a specific menu item (“Speaking & Events“) on the Top Menu, to provide continuous updates. COMING EVENTS Thought Leader Global Marketing Forum, London,…
Category: Marketing & Comms
Conferences where I will be presenting *** Update ***
Here is a short update on Conferences where I will be presenting in 2015. Topics are marketing related: #marketing #digital #social #acquisitions #companyculture PAST 2015 Global Summit Marketing & Digital, Verona Italy, 25th and 26th of February. You can find my presentation here. Via SlideShare. COMING Thought Leader Global Marketing Forum, London, 23rd and 24th…
The pursuit of client engagement. Two cases of poor prospect management.
From my (privileged) position at the company I work for I can see daily efforts to engage clients via complex marketing techniques, and a sometimes obsessive attention to client and prospect engagement, via social and off-line mechanisms. So I pay a lot of attention to my role as a customer – and the way B2C…
Brand2Global
While I am preparing my second speech for the 8th Strategic Marketing & Branding Forum, just had a confirmation today of my participation to a third marketing summit this year – the prestigious Brand2Global Conference! The Conference is a its third edition and will take place in London from 29th of Sept to 1st of…
Marketing & Acquisitions
Here is what I presented last week in Italy: Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.