First news of 2015: I will be presenting my experience of marketing campaign & communications for a big tech M&A at the 2015 Global Summit Marketing & Digital taking place near Verona, Italy, in February. Details soon!
Category: Marketing & Comms
A new start
Eight months passed from the day of the acquisition, and ten months from the time I’ve started my adventure as one of the marketing leaders of the integration team. It was one of my best professional choices. Ever. Few weeks ago I accepted a new position as Vice President for a newly created division within…
Uber and the sharing economy
Because of my personal and professional habits I have been exposed to the sharing economy and its services, since the beginning. I have been using Uber in London, Paris and Milan; I have been watched airbnb, I have investigated other apps and services (the new parking apps). Uber, my first experience and attempt to understand…
Milano Design Week is coming. Day100 too.
The break is over. Two more days in Milan. Then back to Airworld. Paris first. Then London and Hannover. Back to Milan during Milano Design Week (I Saloni, @iSaloniOfficial), the world’s most important design fair, and it’s outdoor exhibition (Fuorisalone, @Fuorisalone) that will fill shops, streets and entire areas of the town with design exhibitions…
Brands
Two great days of meetings here in NY. Met our CMO and first class marketing partners. This is becoming very exciting. Yesterday I had a dinner with a bunch of marketers and designers; had a chat with a designer who spent 11 yrs. in Microsoft and gave a lot of funny anecdotes on Steve Ballmer…