The new podcast from Elliot Polak with my interview is now live! We have discussed about Content Marketing in B2B, its challenges, integration of content-social-PR, the best social media platforms, how a global model works and how to succeed. Thanks, Elliot. It was a very pleasant chat. :)
Tag: content strategy
CMFF, photo gallery part 2
Second and last photo-gallery from CMFF!
Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps
This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in…
Newsletter is (still) the force that feeds the entire Content Ecosystem
Love this chart. It comes from Contently’s blog post where Content Strategist’s EIC explains the reason of a recent re-design. And it clearly shows how the newsletter is (still) the force that feeds the entire content ecosystem: Same concept here: This may seem incredibly obvious, but a lot of brand publishers fail to develop a…
B2B Smart Lead Generation Conference
I just accepted with pleasure the invite to attend the first edition of the B2B Smart Lead Generation Conference as one of the keynote speakers. The Conf will be held in mid-June, in Warsaw, Poland. Planning to talk about Buyer’s Journey and Persona segmentation as main methodologies driving Content Marketing strategy.