Content Marketing (& Publishing) M&A on the rise in 2016

It’s that time of the year. Marketing predictions are flowing through the Internet and Content Marketing is not an exception. Not surprisingly Content Marketing Institute includes “Content Marketing M&A” as one of the major trends for next year. “Robert (Rose) and I (Joe Pulizzi) expect the momentum of mergers and acquisitions to continue to increase in 2016…

Marketing lessons from one of the major M&A in the energy & technology sectors (the full post)

Published on LinkedIn Pulse, here. Acquisitions and integrations How do we measure the success of an acquisition? How do we describe what is success or failure? As defined by the academics, the existence of synergy implies that the combined firm will improve its performance at a faster rate after the merger than when the firms…

Pulse

Just published a first article on LinkedIn Pulse – a replica of the one published in July by Brand Quarterly and a way to support my coming speech at Brand2Global Conference. “Marketing lessons from one of the major M&As in the energy and technology sectors” by @giusec on @LinkedIn https://t.co/OTJRJVM2fX — Giuseppe Caltabiano (@giusec) September…

2015 Brand2Global London

Just got final confirmation for my participation as speaker at the Brand2Global Marketing Conference. It will take place here in London, at the end of Sept 2015. There will be lots of coverage from marketing and branding-related media. Including Brand Quarterly, which I am currently cooperating with. Speakers from these companies have confirmed: Topics I…

Megamergers

Interesting piece from the FT about the super-acquisitions of the last six months. Not counting last rumours about SalesForce.com. After the financial crisis, so this counter-narrative goes, companies suspended payouts to investors and looked inward to aggressively cut costs. Even as balance sheets improved, executives remained timid and turned to share repurchases and dividends to…