From my (privileged) position at the company I work for I can see daily efforts to engage clients via complex marketing techniques, and a sometimes obsessive attention to client and prospect engagement, via social and off-line mechanisms. So I pay a lot of attention to my role as a customer – and the way B2C…
Category: Social and Web
Marketing & Acquisitions
Here is what I presented last week in Italy: Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.
Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)
In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes,…
#GlobalSummitMD 2015
Twitted today from Global Summit 2015 (Yes. The first guy on the left is me. A couple of years younger). In arrivo il prossimo #GlobalSummiMDl #marketing e #digital: scopri il nostro programma http://t.co/Gc4rSRuTAG pic.twitter.com/lZTCQwPhCL — Global Summit (@GlobalSummit014) January 26, 2015
Uber and the sharing economy
Because of my personal and professional habits I have been exposed to the sharing economy and its services, since the beginning. I have been using Uber in London, Paris and Milan; I have been watched airbnb, I have investigated other apps and services (the new parking apps). Uber, my first experience and attempt to understand…