FIR B2B podcast: How Schneider Electric Builds Content Marketing Around ‘Big Rocks’

My new podcast is live! It’s my interview for FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Had great time answering Paul and David’s questions about Content Marketing in B2B and my 1 year content strategy experience with Schneider Electric.

Content Marketing & Sailing: the lesson from North Sails

Finally, summer time! Best time for sun, beach and relax. For some of us, time for sailing. I’ve spent the last two weekends sailing in Newport, Rhode Island, on the Atlantic coastline. Newport, the recognised sailing capital of the States (not to be confused con Newport Beach, CA). One of the best 50 places for sailing…

Masters & Mavericks in Global Marketing – Ep. 4 is live!

The new podcast from Elliot Polak with my interview is now live! We have discussed about Content Marketing in B2B, its challenges, integration of content-social-PR, the best social media platforms, how a global model works and how to succeed. Thanks, Elliot. It was a very pleasant chat. :)