This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in…
Category: Technology
2016 Marketing Technology Landscape
The updated 2016 Marketing Technology Landscape has been released. It’s a monumental collection of solutions and companies active in MarTech. Landscape Supergraphic in pdf is available here. Landscape Supergraphic in jpg is available here. Interesting enough, this year landscape is about 3,874 marketing technology solutions (!) which is approximately 87% growth over last year. That’s…
Shoreditch and the Flat White Economy
I am definitely far from any social or style trend in London. When in town, I spend most of the time in my cave in SE London or buying stuff at the local Mark & Spencer. Not a good place to learn about new trends. Yet I walk around, talk to Londoners, read media and…
CMO Event at IFB2016
I’ve just accepted to attend as a guest speaker the CMO-CXO Event, which is part of IFB2016, the International Festival for Business taking place this spring in Liverpool. Will present Content Marketing Strategy in a large B2B enterprise. And I’ve published a post on CMO blog. More details soon!
Blogs at the core of your Content Marketing strategy
I am a blog guy. Blog is not the sexiest piece of social media, but certainly the most effective. Jason Miller, LinkedIn. Remember the Blogosphere? I started blogging in the first years of 2000. Remember vintage terms as “the blogosphere”? Well, I was part of the Italian blogosphere, that small Italian elite. Yes, exactly, the…