Figaro Digital Marketing Conference

Figaro digital just published a summary of the latest digital marketing conference. And here you go. A Practical Guide To Content Marketing Strategy For The B2B Business B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory,…

The last two

Last 2 public talks of the year. In total, 13 talks, one per month. And 3 podcasts, with the final recording in December, hosted by my friend Jason; this will represent a great way to close my 2016.

NewsCred’s #ThinkContent London 2016

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation. My presentation at #ThinkContent London @NewsCred #content #contentmarketing #globalcontentstrategy https://t.co/SSXR1Wd8Op — Giuseppe Caltabiano (@giusec) November 22, 2016 .@giusec Content marketing takes time, it’s not something you do in a couple of months #ThinkContent #socialmedia — Silvia Cambie (@silviacambie) November 22, 2016…

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now…