This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive…
Tag: Conferences
End of Summer – Some Notes
Summer is nearly over – at least here in London, where weather has been great until yesterday and now it back to normal – very miserable. But content marketing activities never stop! In addition to reviewing my activity list for Content Marketing World (love the dinner/party side of the event), I have recently been invited…
FoM agenda is live
Festival of Marketing’s agenda is now live! My session will take place on Oct 5 (Day 1) at 1.55PM, alongside stellar speakers as Steve Wozniak and Alain de Botton…
FoM, agenda at a glance
My session has just been added to the Festival of Marketing’s “agenda at a glance” section. Content Marketing Strategy for B2B Businesses: A Guide in 10 Easy Steps Dispelling the theory that B2C is ahead of B2B in its use of content marketing How to transform your marketing strategy from the traditional to the future…
Public Speaking summary of 2016
Just back from Warsaw, where I was invited as a speaker at a B2B Marketing Conference. My last Conference before the Summer break. It was a very productive first half of the year from what public speaking concerns: I spoke at 5 Conferences. 4 Marketing and 1 Finance. Most requested topics: Content Marketing, B2B vs. B2C, Social Media, Social…