A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for…
Tag: PR
Mergers, Acquisitions and Good PR: Marketing Lessons from the Airline Industry
M&A and PR. Lessons from the Airline industry: Thinking the Ink.