Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)

In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes,…

Uber and the sharing economy

Because of my personal and professional habits I have been exposed to the sharing economy and its services, since the beginning. I have been using Uber in London, Paris and Milan; I have been watched airbnb, I have investigated other apps and services (the new parking apps). Uber, my first experience and attempt to understand…

Being international

Interesting graphics, from the Economist. It’s about the nationality and the real international nature of some major companies. Which often clashes with companies’ desire (to be considered as such). What is the true nationality of some of the world’s largest multinational corporations? http://t.co/p7qUC6zULQ pic.twitter.com/QnSF3To6qE — The Economist (@TheEconomist) May 16, 2014

Improving perception

In London. Airport. Waiting for a delayed departure. Sending the last emails before the flight break. A gentleman close to me talks at the phone. Too close, to not listen to his conversation. Yes. I will let you know about this before I’ll disappear. You never know with our HR people, you know? I wanted…

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