How #Content Increased the Effectiveness of Our B2B #Marketing by 3x: https://t.co/FfXx6jhPuV by @giusec pic.twitter.com/She2oHpc64 — Contently (@contently) June 24, 2016
Tag: Content
Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps
This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in…
CMFF is coming!
The #contentmarketing Fast Forward Countdown – 17 mei met @JoePulizzi @dougkessler @giusec @mattindam @AJHuisman ++ https://t.co/DUFNBWrxca — Bert van Loon (@bertvanloon) April 23, 2016 My contribution will focus on sharing best practices in the field of B2B content marketing, with emphasis on integration of content, martech and social. Specifically, Ill focus on 3 takeaways: Insight…
Content Marketing stuff
Preparing a couple of interesting things. My first podcast. And my contribution to the blog of a Content Marketing player. More news later on.
How to develop a Content Marketing strategy for a B2B firm in 6 steps
B2B firms tend to be concerned that their solutions aren’t attracting enough for content marketing – but only if the approach on doing content marketing is wrong in the first place. So how to transform your marketing strategy from a traditional to a modern and successful model aligned with growth and business goals? This can…