Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most…
Category: Marketing & Comms
Behind the scenes – Recording the Sophisticated Marketer’s Podcast with Jason Miller
The importance of Creativity and Pilots untied from Corp schemes and boundaries
Figaro Digital Marketing Conference
Figaro digital just published a summary of the latest digital marketing conference. And here you go. A Practical Guide To Content Marketing Strategy For The B2B Business B2B marketing still has some catching up to do with its content marketing strategies, right? Well, perhaps not. Giuseppe Caltabiano, VP marketing integration, Schneider Electric, dispelled that theory,…
Integrated Live post-event report
Integrated Live has published a post-event report. It’s here, in case anyone want to take a look. Integrated Live: post-event report
Global Content Marketer eNewsletter
My new post, the one I wrote for NewsCred’s blog, has been featured today by one of my favourite content marketers, Pam Didner, in her eNewsletter. Super happy! Thanks, Pam!